At PRIMAL, we have three series: Personal, Pro, and Performance. The Personal series offers the highest quality equipment for home workouts. The Pro series is perfect for professionals and designed for light commercial gyms, personal training studios, hotels, and education sectors. The Performance series is the best of the best, built to endure the most rigorous heavy commercial gym and performance studio environments. Whatever your fitness needs, PRIMAL has a series that is perfect for you.

From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete.

We design the finest strength training equipment to help any and every body improve their health and wellbeing, and discover a strength they didn’t know they possessed.